Investing your money is unnecessarily complicated these days. Probably why most people feel like they need an investment manager to even begin to think about getting started!

We think there’s a better way. You’re smart and you’re capable—after all, you did make all that money you’re ready to invest. But, you don’t want to spend endless amounts of time figuring out things such as: which account type to select, what your risk tolerance is, what your asset allocation should be, and which funds you should select. Further, you may not want to spend the money on a financial advisor, nor entrust someone you barely know with managing your money.

S:YB solves all of these problems for you in two ways.

  1. Assess different financial goals, risk preference and subsequent asset allocation
  2. Curate those funds and products to implement the investment plan you retain

We’re your one-stop-shop to access world-class funds by yourself and in such a way that you retain control. Go on and get started, it’s fun.








S:YB is being registered with the UK’s FCA as an investment advisor for sophisticated investors and eligible counterparties. If you are unsure of how suitable an investment is for you, please seek personal advice from a financial advisor.

The value of investments can go down in value as well as up, so you could get back less than you invest. It is therefore important that you understand the risks and commitments.

This website aims to provide information to help you make your own informed decisions.